Luxury Watch Brands & NFTs

LuxFi Official
2 min readJul 29, 2022

The luxury watch market has begun to embrace the world of crypto and non-fungible tokens (NFTs) faster than many other sectors, as the nascent metaverse is finally taking shape.

With luxury watch brands, it is the demarcation of time within the physical world that has historically been their major strength, however with the advent of blockchain-based technological innovation, the same standards of luxury are now being applied in novel ways to watchmaking, and the results are nothing less than glorious in their construction, their marketing, their design and their appeal.

Bulgari has released some spectacular horological creations which are tied to NFT technology, with the wow-factor hitting new all-time-highs in the magnificence meters.

New uses of blockchain’s immutable ledger record keeping network is now being integrated with designer watches, including the authenticity and ownership-tracing abilities which are so important to timepiece buyers when they wish to prove a watch is indeed theirs; normally, a paper certificate of authenticity is needed (i.e. “the paperwork”), however the implicit nature of NFTs defines authenticity not with paperwork but with a global blockchain validator network, allowing immediate, trustless verification that the watch is indeed real and that it belongs to a certain individual.

As the metaverse continues to evolve and as the global appeal of crypto assets gains further momentum, luxury watch makers will undoubtedly start to embrace NFT technology even more, and because of this deep link around questions of ownership and authenticity, it is likely that the majority of designer brand products, watchmakers included, will assuredly adopt NFTs as a key facet of their core business model.

With so many benefits and such simple ease of access to the underlying blockchain technology, it is certain that luxury designs will be shaped by blockchain for years to come, and it will be luxury and crypto asset marketplaces like LuxFi that will lead the way in bringing together retailers with consumers.

About LuxFi

LuxFi is the world’s first asset-backed NFT marketplace for luxury assets, where people can buy, sell and invest in luxury assets using cryptocurrencies and traditional payments. We eliminate counterfeiting while minting an NFT on a multi-chain blockchain network, with a focus on luxury assets that hold value well and have a high resale value. Leveraging our big data intelligence system and unique algorithm for automated data collecting and data processing, the value of each NFT on our platform is backed by real-world data.

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LuxFi Official

Bridging the gap between real-world luxury assets and NFTs.