Top 5 Interesting Luxury & NFT News in January: LuxFi’s Pick

One month into 2022, several luxury brands have already released, or have at least announced especially interesting projects involving NFTs. We believe that many more mind-blowing releases are yet to come, especially from major fashion houses as various key fashion weeks are approaching. Now, let’s take a look at the top 5 January NFT drops!

5. ASRV First NFT Collection

ASRV NFT Collection

Sportswear brand ASRV released their first limited-edition NFT collection with 60 unique pieces. The NFTs came in the form of 3D renders modelled after the DSG-0551 Puffer Jacket from the brand’s latest Winter Collection. Each NFT has a different colour, print, and material. The collection sold out in less than 30 minutes!

With such success in hands, the brand is now looking forward to integrating more real-life products into the digital space. Not to mention that owning an NFT from the collection can bring cool perks in the future! Those perks may include discounts, gift cards, benefits at the upcoming retail store, as well as wearables in the Metaverse.

4. Lamborghini’s Space Key Unlocking Limited-Edition NFTs

Space Key, Lamborghini

In 2019, Lamborghini sent advanced carbon fibre composite material to the International Space Station. Once it landed back on Earth, the luxury car brand made it a part of Space Key and limited it to only 5 editions. Each key is linked to an exclusive NFT made by a soon-to-be-revealed artist. All Space Key owners can access the art piece linked to their key via a QR code on the backside of the key.

3. Adidas x Prada NFT Project

adidas for Prada Re-Nylon

Adidas once again joined hands with Prada for a first-of-its-kind open-Metaverse and user-generated NFT project, named Adidas for Prada Re-Source, in collaboration with digital artist Zach Lieberman. The project features 3,000 NFTs inspired by the two brands’ recent collaboration, Adidas for Prada Re-Nylon.

2. Balmain x Barbie Collection Featuring NFTs

Balmain x Barbie NFT 3, Balmain x Barbie Collection. Owner: Mark Faour

Balmain and Barbie kicked off the new year with a special, limited-edition collaborative unisex collection. The partnership marked the first-ever collaboration between the two brands, as well as Barbie’s first step into the digital art world.

The collection comes with over 50 pieces of ready-to-wear clothes and accessories and, as a cherry on top, three unique NFTs featuring Barbie and Ken avatars. Each NFT comes with an avatar styled in Balmain and is paired with a bespoke set of real-life Barbie-sized Balmain garments.

1. SUPERGUCCI from Gucci and Superplastic

SUPERGUCCI, Gucci x Superplastic

Tomorrow Gucci and Superplastic are dropping the first part of their three-part SUPERGUCCI collection, a limited series of CryptoJanky NFTs and ceramic sculptures. The collection includes ten NFTs, co-created by Gucci’s head of design Alessandro Michele and Superplastic’s synthetic artists Janky and Guggimon. Each NFT is extremely limited and valuable as it comes with an exclusive 8-inch white ceramic sculpture, hand made by Gucci’s ceramicists in Italy.

The first part of the series, dropping on Feb 1, will be available on Superplastic’s website via Gucci Vault, the House’s online concept store. Don’t miss it!

About LuxFi

LuxFi is the world’s first asset-backed NFT marketplace for luxury assets, where people can buy, sell and invest in luxury assets using cryptocurrencies and traditional payments. We eliminate counterfeiting while minting an NFT on a multi-chain blockchain network, with a focus on luxury assets that hold value well and have a high resale value. Leveraging our big data intelligence system and unique algorithm for automated data collecting and data processing, the value of each NFT on our platform is backed by real-world data.

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Bridging the gap between real-world luxury assets and NFTs.