LuxFi Forms Strategic Partnership with AdEx

LuxFi is over the moon to announce our strategic partnership with AdEx, a decentralized network for digital advertising. It is a permissionless, trust-minimized protocol & stack for digital advertising that aims to combat ad fraud, malvertising and secure user’s privacy.

The AdEx protocol brings full transparency to digital advertising through subsequent verification and valid proof of its processes. The protocol documents all connections between publishers, advertisers and end-users through the use of real-time tracking, reporting directly to each advertiser and publisher without the need for intermediaries. It is systematically customized to be highly invisible to end-users while enhancing their internet experience.

Through this partnership, LuxFi will become an exclusive publisher of AdEx and can make use of AdEx’s advertising and marketing services for events that are publisher-defined along with other services that can maximize the use of AdEx’s ecosystem. Collaborating with AdEx will also promote security to our end users, since no user data will be stored, processed or sold.

LuxFi will be offering ADX as a cryptocurrency payment option once our NFT marketplace is launched.

You can celebrate this partnership by participating in AdEx Network’s Charity NFT auction, which includes 50 unique NFTs, each corresponding to a physical object: a hand-knitted toy of their mascot, Eddie the Moonicorn. One third of the profits from the auction will be donated to a charity and there is a hidden gem in one of the NFTs in the form of a $6000 prize. More information about the auction can be found here and you can participate through this link.

Vanina Ivanova, CMO of AdEx Network said: “We are excited to team up with a project that is pushing the concept of NFTs forward. There are a lot of interesting opportunities of collaboration between AdEx Network and LuxFi, which we are looking to explore.”

Aidaa Wong, CEO & Founder of LuxFi added: “LuxFi and AdEx share the same vision of democratising the applications of blockchain technology at a wilder scale. In this partnership, we see a consortium that will tackle the challenges many industries are facing. We wanted to promote a more sustainable ecosystem in each industry while promoting transparency, trustworthiness and efficiency.”

LuxFi is honoured to welcome AdEx into our community! For more updates, don’t forget to follow us on social media.

About AdEx

AdEx is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today.

The AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. Essentially, it covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.


About LuxFi

LuxFi is the world’s first asset-backed NFT marketplace for luxury assets, where people can buy, sell and invest in luxury assets using cryptocurrencies and traditional payments. We eliminate counterfeiting while minting an NFT on a multi-chain blockchain network, with a focus on luxury assets that hold value well and have a high resale value. Leveraging our big data intelligence system and unique algorithm for automated data collecting and data processing, the value of each NFT on our platform is backed by real-world data.

Stay tuned on our social media channels:
Telegram Announcement Channel:
Telegram Official Group:





Bridging the gap between real-world luxury assets and NFTs.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Day 2 in Dublin: Developers & MoneyConf

PegaPals Part 1: The Great Race

WTF is Ethereum?

Northstake to provide staking solutions on Concordium Blockchain

Metaverse Alliance Announcement of TryHards with Wings Ventures

CBX visits The Blockchain Island and attends Malta Blockchain Summit

PDX consensus algorithm publishing, can overturn PoW, PoS?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
LuxFi Official

LuxFi Official

Bridging the gap between real-world luxury assets and NFTs.